Often, the term Merchandising is taken as strictly commercial and relevant to the huge retail monsters only.
In reality, Merchandising should be interpreted in a much broader way. Merchandising is an array of actions and practices contributing to presenting the product in a right way to attract the customer. The final goal of right merchandising is to increase your sales volume.
One of the aspects of merchandising is making a right selection of those goods which are going to be displayed “on shelves” – whether it’s a real retail shelf or your online store. Or even just your website representing your Brand.
BPO Group USA conducts Creative Workshops with designers and artists to introduce the outside the box thinking regarding selecting and demonstrating certain pieces of their cherished creations. Not any creative being can be critical to his own works to make a right selection to catch the audience.
One of the examples is BPO Group USA’s work with the gifted family of jewelry & accessory designers. They are extremely talented people creating unusual and even quirky items. To represent their huge collection of beautiful pieces we had to review them all, then group them, and after all identify those key pieces which really represent their brand.
At BPO Group USA’s Creative Workshop devoted to Merchandising
Besides, BPO Group USA’s recommendation was to inject some contemporary style accessories to their mostly ethnic and very bohemian collection.
At BPO Group USA’s Creative Workshop with the Jewelry & Accessory Designers devoted to Merchandising
At BPO Group USA’s Creative Workshop devoted to Merchandising
All this work can be described as a part of Branding. As a next step, these businessmen will have to create a website and produce materials to represent their brand. But even at this point, after our Creative Workshop devoted to merchandising, they have already got the idea of focusing on the certain styles and items which make these designers stand out and help them build awareness.
