How to Survive Facebook Changes

As you all noticed, Facebook has recently released many changes not only to its design but also to its algorithm. These changes resulted to the decrease of the organic reach of your Facebook posts and campaigns, in other words your campaign may not take off because your content doesn’t have traction. To put it bluntly, you don’t reach your audience.

So what to do? At the very beginning you should develop your social marketing strategy which should include more than one social media platform. If you stay, for example, only with Facebook than all your efforts depend on the changes and strategies of one social media source. Analyze various social media sources to reach your audience worldwide and land them on your website directly.

Reach your target audience worldwide

Depending on your Brand and goals, consider different social media platforms. Despite the fact that Facebook has been the most engaging social media platform for lots of people worldwide, think of Twitter, Google+ and other sources which are also undergoing major changes and redesign thus gaining more attention, users, and followers.

Recently Twitter has introduced a new page design and published new usage data: now it has 255 million monthly active users, an increase of 25% year-over-year. Google+ will not be considered just a product of Google but a platform. So it means we can expect changes and redesign of its look and functions too. MySpace is on the rise again – the platform used to be favorite among all kinds of creative-beings.

Don’t forget about newsletters – there you can publicize your news and updates outside of social media market at all.

And pay attention to apps – they are on a rise! The certain audiences use apps much more than other sources of information. For instance, women download 40% more apps and spend 87% more money on paid apps than men.

But what to do with our favorite and beloved Facebook? There are also certain strategies you can develop to adopt the recent Facebook changes. Understanding the fact that you don’t “own” your audience any more (because you cannot reach it organically through your posting) you should accept the fact that you have to pay each time you want to promote your campaign to your target audience. Based on this fact, develop your ad campaigns the way they reach the audience you need, try to get their email addresses and drive them to your website to sign up for you blogs and letters. In this case you will establish more one-on-one communication and keep the audience even if you lose it on your social media platforms.

One of the most common pieces of advice – make your content interesting and catchy. New Facebook ad opportunities give you a chance to get click-through engagement directly to your website. Try to benefit from it now.

Question and comments: info@BPOGroupUSA.com

 

 

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Space Missions and Social Media

June 16 is a remarkable day in space history. The first woman in space, Valentina Tereshkova, marks fifty years of her historic flight. This Russian woman was not only the first woman to fly in space – she remains the only woman ever to have made a solo space flight. During that Cold War era her flight preparation was a huge state secret. Valentina Tereshkova was not allowed to confide even in family members, who only learned of her exploit when Moscow announced it to the entire world. No internet, wikileaks, blog posts, Instagram, or Facebook pages existed at that time, which is hard to imagine nowadays. Today we can find out information about Valentina Tereshkova’s space mission from various information sources posted online. No need to go to the library or inquire from the archives. Unless you want to learn something really, really specific.

Valentina Tereshkova. Photo courtesy of rt.com

Canadian astronaut Chris Hadfield from Ontario became a social media superstar and probably the world’s most famous Canadian. During his 146-day mission, on Twitter, his breathtaking images of Earth from an orbit 250 miles above the planet — along with poetic descriptions of the various locales — created a cult-like following of more than 1 million Twitter followers from around the globe. Today this Canadian astronaut who became an Internet sensation aboard the International Space Station is hanging up his spacesuit. He announced his retirement.

Chris Hadfield became a Twitter sensation during his 146-day space mission. Photo courtesy of floridatoday.com

What shall we expect from the next space flights? How will the astronauts share their “status” with us and “update their locations”? It’s fun to guess and wait for new sensations.

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