As you all noticed, Facebook has recently released many changes not only to its design but also to its algorithm. These changes resulted to the decrease of the organic reach of your Facebook posts and campaigns, in other words your campaign may not take off because your content doesn’t have traction. To put it bluntly, you don’t reach your audience.
So what to do? At the very beginning you should develop your social marketing strategy which should include more than one social media platform. If you stay, for example, only with Facebook than all your efforts depend on the changes and strategies of one social media source. Analyze various social media sources to reach your audience worldwide and land them on your website directly.
Depending on your Brand and goals, consider different social media platforms. Despite the fact that Facebook has been the most engaging social media platform for lots of people worldwide, think of Twitter, Google+ and other sources which are also undergoing major changes and redesign thus gaining more attention, users, and followers.
Recently Twitter has introduced a new page design and published new usage data: now it has 255 million monthly active users, an increase of 25% year-over-year. Google+ will not be considered just a product of Google but a platform. So it means we can expect changes and redesign of its look and functions too. MySpace is on the rise again – the platform used to be favorite among all kinds of creative-beings.
Don’t forget about newsletters – there you can publicize your news and updates outside of social media market at all.
And pay attention to apps – they are on a rise! The certain audiences use apps much more than other sources of information. For instance, women download 40% more apps and spend 87% more money on paid apps than men.
But what to do with our favorite and beloved Facebook? There are also certain strategies you can develop to adopt the recent Facebook changes. Understanding the fact that you don’t “own” your audience any more (because you cannot reach it organically through your posting) you should accept the fact that you have to pay each time you want to promote your campaign to your target audience. Based on this fact, develop your ad campaigns the way they reach the audience you need, try to get their email addresses and drive them to your website to sign up for you blogs and letters. In this case you will establish more one-on-one communication and keep the audience even if you lose it on your social media platforms.
One of the most common pieces of advice – make your content interesting and catchy. New Facebook ad opportunities give you a chance to get click-through engagement directly to your website. Try to benefit from it now.
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