How to Survive Facebook Changes

As you all noticed, Facebook has recently released many changes not only to its design but also to its algorithm. These changes resulted to the decrease of the organic reach of your Facebook posts and campaigns, in other words your campaign may not take off because your content doesn’t have traction. To put it bluntly, you don’t reach your audience.

So what to do? At the very beginning you should develop your social marketing strategy which should include more than one social media platform. If you stay, for example, only with Facebook than all your efforts depend on the changes and strategies of one social media source. Analyze various social media sources to reach your audience worldwide and land them on your website directly.

Reach your target audience worldwide

Depending on your Brand and goals, consider different social media platforms. Despite the fact that Facebook has been the most engaging social media platform for lots of people worldwide, think of Twitter, Google+ and other sources which are also undergoing major changes and redesign thus gaining more attention, users, and followers.

Recently Twitter has introduced a new page design and published new usage data: now it has 255 million monthly active users, an increase of 25% year-over-year. Google+ will not be considered just a product of Google but a platform. So it means we can expect changes and redesign of its look and functions too. MySpace is on the rise again – the platform used to be favorite among all kinds of creative-beings.

Don’t forget about newsletters – there you can publicize your news and updates outside of social media market at all.

And pay attention to apps – they are on a rise! The certain audiences use apps much more than other sources of information. For instance, women download 40% more apps and spend 87% more money on paid apps than men.

But what to do with our favorite and beloved Facebook? There are also certain strategies you can develop to adopt the recent Facebook changes. Understanding the fact that you don’t “own” your audience any more (because you cannot reach it organically through your posting) you should accept the fact that you have to pay each time you want to promote your campaign to your target audience. Based on this fact, develop your ad campaigns the way they reach the audience you need, try to get their email addresses and drive them to your website to sign up for you blogs and letters. In this case you will establish more one-on-one communication and keep the audience even if you lose it on your social media platforms.

One of the most common pieces of advice – make your content interesting and catchy. New Facebook ad opportunities give you a chance to get click-through engagement directly to your website. Try to benefit from it now.

Question and comments: info@BPOGroupUSA.com

 

 

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Crowd-Funding Opportunities for Women

Women are still counted as minority entrepreneurs. The sad part is that all minority entrepreneurs are rarely get funding, as the University of New Hampshire’s Center for Venture Research reports. “Minority entrepreneurs made up just 8.5% of the people pitching their businesses to angel investors in the first half of 2013″, – the report says.

Though minorities, including female entrepreneurs, receive much less investor attention and funding, female start ups are more successful. “A 2012 study by Dow Jones reported that 61% of startups with five or more females were successful and only 39% failed. No wonder Etsy recently grew their number of female engineers by 500% in 12 months.” (c) Forbes. Female entrepreneurs are known as hard-working, consistent, goal-oriented and better anti-crisis managers than men.

Yelena Kodryany and Elina Barsegyan

Example of a successful start up: IntelliChild Academy, currently consisting of four schools, is run by two business ladies, Yelena Kodryany and Elina Barsegyan

Business ladies are more conscious about socially related issues, healthy life style, education, that’s why many health care, child care, and human rights projects are run by women.

Shruti Kapoor, the founder of Sayfty, an advisory project carrying personal safety products

How to overcome traditional disrespect to women-entrepreneurs? How to attract investors’ attention? One of the ideas is creation of crowd-funding sites specially for business-ladies. One of such projects is Plum Alley whose motto is “Connecting women entrepreneurs with markets, capital & advice”. Plum Alley looks like a community where you can shop, submit your project for fundraising, get an expert advice, be an expert advisor in your field. The categories where you can show your expertise or try to get funds for your projects are “Film and Video”, “Education”, “Food and Beverage”, “Fashion”.

PlumAlley.co where you can submit your project for crowd-funding

The Plum Alley project was launch as an e-commerce website over a year ago, and now it added a crowd-funding and advisory components. The reward based investments are quite similar to popular Kickstarter or Indiegogo, but in the case with Plum Alley the target audience is women.

The re:artiste Artist Representation company is run by female entrepreneurs, Natalie Burlutskaya and Maria Kordova

Crowd-funding can be a game-changer for your ideas to make them work. Instead of looking for big investors and getting prepared for many business meetings, through crowd-funding sites you can receive smaller investments from the larger group of individuals. And there is a bonus to it – you build awareness, too.

www.plumalley.co

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Dot NYC – New Competitive Domain As An Element of Strong Branding

Someone has already called the most popular domain “dot com” boring. Well, why?

Today it was officially announced that the City of New York has been approved for its own geographic top-level domain – .nyc – which will allow New Yorkers and visitors to easily find local businesses, services and information online. A .nyc address will show that a business or individual is located in New York City and identify products and organizations serving the New York City community. The City of New York is one of the first cities in the world to be granted a geographic top-level domain by the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit private organization responsible for overseeing the distribution of IP addresses and domain names. The approval of .nyc comes as ICANN expands the number of generic top-level domains beyond extensions like .com, .org and .edu.

BPO Group USA

New domain, .nyc

It looks like “dot nyc” will be competitive and desirable because it plays at the area of branding, branding of one of the most glamorous and dreamed-about cities in the world, New York. “Having our own unique, top-level domain…our small businesses will now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands,” – emphasized Mayor Bloomberg.

New York City. Photo courtesy of Natalie Burlutskaya

Should you wish to register for a .nyc domain, you need to know these rules:

  1. registrants will have to have a primary place of residence in the City of New York with a physical address or a “bona fide presence” in the City of New York, meaning regularly performing lawful activities within the city and maintaining an office or other facility in the city;
  2. small businesses would also be able to use a .nyc domain to allow customers to know where they are located in order to better build their online identity;
  3. registration for .nyc addresses will open in late 2013 and fees are to be determined. Additional information is available at www.mydotnyc.com.

Commissioner Walsh pointed out that “small businesses benefit from a strong online presence, and the .nyc domain will give New York City’s small businesses an extra boost by making them more accessible and allowing them to build off the NYC brand”.

How did NYC obtain its own domain? The City of New York is working with a selected registry vendor, Neustar, who is covering all of the City’s costs associated with obtaining the top-level domain, which includes a $185,000 application fee and all technology services and marketing expenses associated with the top-level domain. In March 2012, the City of New York applied to ICANN for control over the administration and management of the .nyc domain, and in May 2013, ICANN announced its decision.

 

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Space Missions and Social Media

June 16 is a remarkable day in space history. The first woman in space, Valentina Tereshkova, marks fifty years of her historic flight. This Russian woman was not only the first woman to fly in space – she remains the only woman ever to have made a solo space flight. During that Cold War era her flight preparation was a huge state secret. Valentina Tereshkova was not allowed to confide even in family members, who only learned of her exploit when Moscow announced it to the entire world. No internet, wikileaks, blog posts, Instagram, or Facebook pages existed at that time, which is hard to imagine nowadays. Today we can find out information about Valentina Tereshkova’s space mission from various information sources posted online. No need to go to the library or inquire from the archives. Unless you want to learn something really, really specific.

Valentina Tereshkova. Photo courtesy of rt.com

Canadian astronaut Chris Hadfield from Ontario became a social media superstar and probably the world’s most famous Canadian. During his 146-day mission, on Twitter, his breathtaking images of Earth from an orbit 250 miles above the planet — along with poetic descriptions of the various locales — created a cult-like following of more than 1 million Twitter followers from around the globe. Today this Canadian astronaut who became an Internet sensation aboard the International Space Station is hanging up his spacesuit. He announced his retirement.

Chris Hadfield became a Twitter sensation during his 146-day space mission. Photo courtesy of floridatoday.com

What shall we expect from the next space flights? How will the astronauts share their “status” with us and “update their locations”? It’s fun to guess and wait for new sensations.

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Brand Yourself on the Web

www

Image courtesy support.mediacore.com

Today it is hard to imagine any brand without its own website. The internet became the easiest source of information. We are [re]searching everything and everywhere using all possible devices starting with our own smart phones.

Do you have a website? Is your brand professionally represented online?

Before you start doing any action from scratch – by yourself or with a professional assistance – think twice of your URL selection and promotion. At BPO Group USA we are happy to consult you at any phase of your branding, business promotion, and your website design. We want to share the following tips with you - before you start your marketing campaign.

DOs

  • Use your brand name as your domain name: in other words, use YourBrandName.com whenever possible
  • Use dot.com whenever possible, or at least dot.net; if YourBrandName dot com or YourBrandName dot net have been already taken it make sense to think of a different brand name – you cannot confuse your consumers with a lot of names everywhere representing your business
  • If your brand name consists of several words, capitalize each letter of each word to help each word stand out and make your brand name easy to read: for example, BPOGroupUSA.com => BPO Group USA dot com
  • When running an integrated media campaign use the URL with your selling line, or slogan: YourSlogan.com

Easy DON’Ts:

  • Avoid hyphens and slashes
  • Do not use words with apostrophes
  • Do not create domain names which are your product or category names, they should be used as supplements.

For more tips and tricks please contact BPO Group USA:
info@BPOGroupUSA.com

 

 

 

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HAPPY HOLIDAYS!

BPO Group USA wishes you all the best: joy, happiness, love, peaceful world, friendly people!

New York City looks wonderful during the winter holidays! Enjoy our streets decorated for the holidays and, of course, the stunning Christmas Tree at the Rockefeller Center!

Christmas Tree. Photo by BPO Group USA

Rockefeller Tree and the Rink View from the NBC Window. Photo by BPO Group USA

Have great holidays! Be happy and lucky in 2013!

Photo by BPO Group USA

Rockefeller Plaza decorated for the winter holidays. Photo by BPO Group USA

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Art of Merchandising to Sell Art

If you are a creative being – a painter, photographer, makeup artist, designer – who wants to participate in the trade show and demonstrate your artworks or services, you also need to know merchandising principles.

BPO Group USA collaborated with Vladimir Yakobtchuk at Art Expo New York 2012

Artworks by Vladimir Yakobtchuk

Your exhibition booth rent costs you a pretty penny so you want to use it wisely, don’t you? Consider your booth space your personal store, showroom or studio. Your small space means your world at this trade show. We can help you make the booth your personal exhibition within the event which – remember! – intends to sell your art and skills.

BPO Group USA was happy to collaborate with some very talented artists and make the booth arrangements during the Art Expo event in New York. One of them is truly gifted Vladimir Yakobtchuk with his unconventional portraits and collages.

BPO Group USA collaborated with Vladimir Yakobtchuk at the Art Expo New York 2012

Gioconda by Vladimir Yakobtchuk

 Here are some tips for the art booth merchandising:

  • The cleanliness and neatness of the display should be maintained. All your items should be either organized by technique/color palette or plot
  • Do not overcrowd a display. Customers tend to pass over messy, busy-looking displays. Instead, a display should feature a point of interest. Every primary piece must interact with every other so that they all come together as a group
  • Avoid dark backgrounds – art space should be light and airy, especially considering the size of your booth.
BPO Group collaborates with Vladimir Yakobtchuk at Art Expo New York

Artwork by Vladimir Yakobtchuk

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BPO Group USA’s Presentation to the Guild of Realtors

The right branding is important not only for goods. It is absolutely crucial for your company as well, especially if your company provides services such as brokerage, coaching, tutoring, consulting, advising, design services, to name a few.

Right positioning and positive company image build trust which is the most important component  for building loyalty among your consumers, as well as the way to attract new customers.

In August 2012 BPO Group USA was invited to Russia to lead at the business conference of Russian Guild of Realtors. The roundtable meeting took place in the Urals region famous for its industrial and business activities worldwide and its strong influence on the Russian economy.

BPO Group USA's Consulting

BPO Group USA’s consultant with the representatives of Russian Guild of Realtors.

BPO Group USA spoke out in front of great professionals with many years of experience in the real estate field.

BPO Group USA's consulting session

BPO Group USA spoke out in front of great professionals with many years of experience in the real estate field.

We emphasized the urge of the right company branding as well as smart online presence. For such organizations as Russian Guild of Realtors it is critical to utilize all contemporary ways of communications with the clients.

BPO Group USA was given a very warm reception. We are looking forward to collaborating with the Guild.

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