The Internet and Gadgets Rule in News Updates

Well, it looks like New York City and Tri-State Area have survived through the latest snow storm, friendly called Nemo. We sympathize with those who have experienced losses or damages to their homes or belongings…

Nemo blizzard 2013

This is how the snow storm, Nemo, looked like from space, pictured by NASA. Image courtesy huffingtonpost.com

Any activity, accident, emergency, celebration, development, or – in one word – any today’s event can be covered not only by TV-gurus but also by every person with a gadget.

social media, gadget, Nemo, sharing info

Pictures of the storm shared online. Image courtesy roblawol’s flickr and gothamist.com

Cameras and smart phones are the most popular ones to picture and share the information. Social networks provide and update the information with the unbelievable speed. We can hear, watch, and learn from a primary source, not censored. When the electric power is out, you will still have some battery power to use your mobile gadgets and stay alert. Twitter, Facebook, Flickr, Tumbler, blogs and many other websites are at your disposal.

So nobody should ignore the benefits from being present on the internet and talk to your community and circle of fans online. It is especially crucial in case of emergency or extremely important alerts.

In this post we would like to share our impressions of the historic blizzard and, luckily, a relatively peaceful outcome. All captured by handy gadgets and, as you see, shared online. BPO Group USA provides services on creating your website, social media pages, blogs so that you would benefit from developing and promoting your business online building the community around you to share your news and updates with. You can find us on Facebook (www.facebook.com/BPOGroupUSA), Twitter (www.twitter.com @BPOGroup), and Pinterest (www.pinterest.com/BPOGroupUSA). Welcome to join our community! And stay safe during weather calamities.

Snow storm Nemo_Image by BPO Group USA

Friday evening. Nemo is getting stronger. Photo by BPO Group USA

snow blizzard Nemo image by BPO Group USA

During the latest snow storm Nemo. Photo by BPO Group USA

Nemo blizzard_image by BPO Group USA

The snow storm Nemo is here. Photo by BPO Group USA

Tribeca by BPO Group USA

On Sunday after Nemo – peaceful Tribeca, New York City. Photo by BPO Group USA

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Your Website is Your Face

What people do nowadays to find out more about you and your business? Correct, they go to your website. Your website is your face and your signature, sometimes literally.

How much information do you have to provide on your website? Depends on your purpose, vision, taste, sense of style, and budget. But smartly designed websites will give the viewers an opportunity to see immediately what they are looking for.

And here comes the leader of today’s launches and the most shared links – the website of Hillary Clinton, the Secretary of State, having resigned from her position recently. Her face, her name, her contacts – that’s what you find on her website. That’s what you want if you need Hillary. That’s what you want to make sure this is she. That’s what you need  if  you have to contact her. And this is what we call “smart approach”. Just. One. Page.

Brilliant.

Clinton's website, the only page.

The image from Hillary Clinton’s website

Source: www.HillaryClintonOffice.com

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Fake “Likes”, Illegitimate Reviews

Image courtesy pcworld.com

Picking a dining spot or a must-see show means nowadays turning on your mac, PC, or mobile device. The submitted and posted online reviews can make or break the business, that is why the amount of fake reviews increases along with  fake “likes”. The U.S. law says that if you are get paid to endorse a product, place, or service, you must disclose it.

The websites collecting and demonstrating consumers’ opinions  are fighting with the fraudulent posts using the mix of techniques and human moderators to separate fraudulent  comments from genuine reviews. Not only consumers want to get the point about the place or product they want to choose – businesses as well want to rely on the true consumer’s opinion in order to improve their level of services or business operations. Such websites as Google+, TripAdvisor, Yelp, and Local do their best to detect fakes.

Image by Yelp

Here Yelp is standing out: approximately 20% of submitted reviews are never displayed. Besides, Yelp turned to a new weapon: public shaming. Yelp announced that businesses found attempting to buy positive reviews will have their pages branded with a consumer advisory informing readers of their chicanery.

How to spot a fake? In 2011, Cornell University computer-science students developed an algorithm that identified 90% of fake reviews, in part by flagging telltale signs.

Here are the five common signs but some of them still sound unconvincing:

  • A user account with just one review
  • Reviews coming from multiple accounts on one computer
  • Reviews that diverge sharply from the sentiment of others
  • Effusive adjectives (real people seldom gush)
  • Vague terms like “vacation” and “my husband” (real people talk about specifics like the bathroom or price).

    Image courtesy plumevoyage.fr

But still, weeding out the fraud and handling the abuse is not an exact science. When Google removed hundreds of reviews for three car dealerships in Kansas, Massachusetts, and Colorado from its Google+ Local pages, those dealers filed complaints with the FTC. “We acknowledge in trying to strike balance in removing spam reviews and keeping legitimate reviews, there will be some error”, – a Google spokesperson comments. Also Yelp spokesman, Vince Sollitto, admits that some legitimate reviews may be caught up in the fight with the spam comments: “It’s a continuing cat-and-mouse game that will always be with us.”

Sources: Advertising Age, dailyfinance.com

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New Graph Search: Opportunities and Privacy Issues

introducing new graph search

Famous Facebook icon. Photo credit Jason Alden | Bloomberg | Getty Images

Well-well-well, we could not just keep silence! Every person engaged in social media relationships is excited about this Graph Search announced by Facebook just yesterday. This is a new tool allowing you to find the information based on the certain types of your requests: “Italian restaurants in New York my friends from Italy like”, “Pictures of Downtown of 1950s”, “The jewelry my girlfriends pick” and so on. You type your request, and the results update automatically. If Facebook can’t find something it outsources your request to Bing.

Graph Search

Announcing Graph Search on January 15, 2013. Photo credit Noah Berger | Bloomberg | Getty Images

The possibilities of Graph Search are really promising: recruiters can use it for looking for new hires, individuals can find new friends and dates, and of course this is a new way to follow up and stalk people and businesses you’re interested in. ”I think what you’ve seen today is a different product from anything else that’s out there,” Mark Zuckerberg said. The main point is that you will get not links but answers as a result of your search, comparing to other search tools such as Google, Bing, or Yahoo.

Well, but having this new opportunity in place, we all, of course, are concerned about privacy. The privacy issue becomes more and more disturbing as the amount of information available on the internet increases dramatically. And this information is also available about you, yes!  As Mark Zuckerberg explains, the information previously hidden on your Facebook page will not become public. Only information that is already viewable on your Facebook account will show up in searches — but users may find that their data is more easily searchable now. So it is time for you right now to check and update your privacy settings.

Zuckerberg

Zuckerberg is explaining how this announcement is different than web search. Instead of delivering links with answers, this is just delivering answers. Photo credit Harriet Taylor | CNBC

 

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Holidays: Window Merchandising

Every year and every holiday season all stores on the planet try to strike the pedestrians with their outstanding window displays and convert passers-by into their own consumers. The power of right merchandising is in making you want to look closer at the goods and, at the end, purchase them.

Window merchandising

A window at Tiffany’s. Photo by BPO Group USA.

Stores also get more public attention and awareness if their windows are featured in different kinds of contests and media. In New York in 2012 DDI Magazine named Bergdorf Goodman as the Platinum Award winner in the annual Winning Windows Manhattan holiday retail window competition. Anthropologie Rockefeller Center took home the second-place Gold Award, and both the Ralph Lauren Women’s and Ralph Lauren Baby stores were honored with the third-place Silver Award.

The criteria to win the contest are the following: the spirit of the season, creativity of the display, and its technical execution.

WIndow merchandising

One of the store windows at Pier 17. Photo by BPO Group USA.

It is important to note that with the help of its window merchandising a store can also communicate its social position. For example, Anthropologie is an eco-conscious retailer, and it uses recycled paper, bottles and other previously used materials for creating its unforgettable window scenes. This holiday season you can see snow forests and wild animals “inhabiting” the Anthropologie windows, all hand-made of recycled materials. There are mysterious owls, huge polar bears, cute deer, and of course beautiful dresses inviting you to come in and enjoy the whole in-store experience.

Merchandising

One of the Anthropologie’s windows. Photo by BPO Group USA.

All this beautiful stuff is done with the clear commercial purpose: this is a part of sales strategy to attract your attention and make you buy the goods. The right merchandising leads to more attention, increases awareness, makes one get inside the store with curiosity and interest, and finally helps the businessmen increase their profit.

 

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HAPPY HOLIDAYS!

BPO Group USA wishes you all the best: joy, happiness, love, peaceful world, friendly people!

New York City looks wonderful during the winter holidays! Enjoy our streets decorated for the holidays and, of course, the stunning Christmas Tree at the Rockefeller Center!

Christmas Tree. Photo by BPO Group USA

Rockefeller Tree and the Rink View from the NBC Window. Photo by BPO Group USA

Have great holidays! Be happy and lucky in 2013!

Photo by BPO Group USA

Rockefeller Plaza decorated for the winter holidays. Photo by BPO Group USA

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Entrepreneurship: Creative Ideas

“All genius ideas are simple”, – the famous proverb tells us that we should just look around to catch great business ideas and move your company in a right direction. We found such examples at the exhibition “Celebrate! Party Showcase” held in Westchester, NY, in November 2012.

Photo by BPO Group USA

At the exhibition “Celebrate! Party Showcase”. Photo by BPO Group USA.

BPO Group USA at the Celebrate Party Showcase in Westchester, NY

Frozen berries by Früzen. Photo by BPO Group USA.

Look at those colorful gems! These are simple ice cubes containing berries and fruits inside. The company Früzen started its business this Summer, and already it is among the most desirable vendors for cruise lines, weddings, private and corporate parties, cocktail lounges.

Photo by BPO Group USA

Fruity ice cubes ready for your party. Photo by BPO Group USA.

There were also photographers, event planners, and even poets at the exhibition devoted to just parties! If you are into this festive mood and want to make it your career and way of life, such gatherings are a good spot to grab some ideas, meet experienced entrepreneurs, evaluate competition, and make connections, too. Do not stay at your office – go networking.

BPO Group USA visit expo Celebrate Party Showcase

At the exhibition “Celebrate! Party Showcase”. Photo by BPO Group USA.

 

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Event: “Life After Life” – Showcase of Alvaro Montagna’s Photography

November 17th, 2012 – Alvaro Montagna is greeting guests at his first exhibition. “Life after Life” is the theme of his photography series presented at the private event in Glen Ridge residence where Alvaro Montagna shared his philosophy and views on nature and its eternal circle of life.

Alvaro Montagna's showcase in Glen Ridge, NJ

Alvaro Montagna is greeting his guests. Photo by BPO Group USA.

Along with being a gifted photographer, Alvaro Montagna is an accomplished marketing manager and university professor. He is also featured as a Branding & Marketing Trainer of BPO Group USA.

Alvaro Montagna

At “Life After Life” Event showcasing Alvaro Montagna’s photography. Photo by BPO Group USA.

For his first solo art event Alvaro Montagna opted for a private gathering style: instead of having a big crowd of walkers-by, Alvaro focused on selected group of fans and connoisseurs. He has already enjoyed a big crowd attention before – when he was selected among the top winners of the world famous “Art Takes Manhattan” contest, and when his artworks were demonstrated in Times Square. This time he decided to go with the selective approach.

However, the event was not closed for those who are interested in photography or Alvaro Montagna’s vision: one could find the information about the coming event on popular social media websites along with the possibility to RSVP via email. Such event planning strategy helps you keep your party private but without missing your fans or prospective buyers who would like to attend your exhibition and meet the artist in person.

Residence design for Alvaro Montagna's showcase

Cozy design of the private residence hosting Alvaro Montagna’s photography showcase. Photo courtesy Marcello Montagna.

Residence for Alvaro Montagna's showcase

At the event. Photo by BPO Group USA.

Smart event planning strategy, clever management, cozy design of the private residence where Alvaro’s event was held made the guests truly enjoy the night and Alvaro’s photography. We are proud to have such a bright personality as a team member and wishing Alvaro Montagna continued success!

BPO Group USA at "Life after Life" photography showcase

BPO Group USA at “Life after Life” event showcasing Alvaro Montagna’s photography. Photo by BPO Group USA.

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Entrepreneurship: Right Execution of Smart Business Idea

Great ideas are the most valuable goods on the market. Having at least one smart business idea means fifty percent of success in many cases. And here is an example: “Two Tablespoons”.

BPO Group USA about entrepreneurship

Two Tablespoons

New York City is a place with probably the most eateries per person in the world! Literally, you can try here every cuisine of the world. Imagine the competition among those who want to be successful in the restaurant field.

How to make your spot stand out? The right answer can be “Make it hot!”  At one of the city’s holiday markets we came across the pavilion, among all others, which offers you to try something seasonal. Traditionally, you would expect a trivial cup of coffee… but this is not the case with “Two Tablespoons”: here you get a cup of hot borsht!

Smart business idea

A cup of hot Borsht

You can also have Lentil Soup, Quinoa Salad, and herbal tea. The design of the booth is efficiently sending you the message about healthy home made meals commonly and fairly called “comfort food”.

Why is it a success? Branding is important as usually. There are several aspects which this small team of cooks=businessmen have successfully implemented:

1. The concept is interesting: this is like a coffee shop but with a twist!
2. The message is clear: the menu consists of just 4-5 items of healthy food
3. The design of the booth corresponds with the purpose: the chalked menu on the black board sends you the signal about something natural, organic and simple even if it would not say “vegan”
4. The food is delicious and exactly what you need on chilly winter days!

With this example of tasty & tasteful branding of the attractive business idea we would like to say that the great idea is a lot, and its smart execution is another 50% of success.Good luck, “Two Tablespoons”, and happy holidays!

BPO Group USA finds smart business ideas at the city holiday markets

BPO Group USA finds smart business ideas at the city holiday markets: Two Tablespoons.

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Presidential Elections!

New York is ready for covering the election day: the Democracy Plaza was built at the famous Rockefeller Center to become a huge gathering place for voters, journalists, politicians, tourists during Presidential Elections on November 6th, 2012.

Democracy Plaza

Democracy Plaza was built at the Rockefeller Center to cover the election day.

Everyone can come here and use free computers to get the information.

Rockefeller Center before Election Day

People are gathering at the monitors of free computers

Besides, several stages are erected at the area for concerts and covering the event. If you come here you can see lots of lights, monitors, and press-centers.

Needless to say how important this day is for our country and  the whole world.

ELection Day coverage

Rockefeller Center is ready to cover the day!

Exciting!

Rockefeller Center

Democracy Plaza at the Rockefeller Center

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