Holidays: Window Merchandising

Every year and every holiday season all stores on the planet try to strike the pedestrians with their outstanding window displays and convert passers-by into their own consumers. The power of right merchandising is in making you want to look closer at the goods and, at the end, purchase them.

Window merchandising

A window at Tiffany’s. Photo by BPO Group USA.

Stores also get more public attention and awareness if their windows are featured in different kinds of contests and media. In New York in 2012 DDI Magazine named Bergdorf Goodman as the Platinum Award winner in the annual Winning Windows Manhattan holiday retail window competition. Anthropologie Rockefeller Center took home the second-place Gold Award, and both the Ralph Lauren Women’s and Ralph Lauren Baby stores were honored with the third-place Silver Award.

The criteria to win the contest are the following: the spirit of the season, creativity of the display, and its technical execution.

WIndow merchandising

One of the store windows at Pier 17. Photo by BPO Group USA.

It is important to note that with the help of its window merchandising a store can also communicate its social position. For example, Anthropologie is an eco-conscious retailer, and it uses recycled paper, bottles and other previously used materials for creating its unforgettable window scenes. This holiday season you can see snow forests and wild animals “inhabiting” the Anthropologie windows, all hand-made of recycled materials. There are mysterious owls, huge polar bears, cute deer, and of course beautiful dresses inviting you to come in and enjoy the whole in-store experience.


One of the Anthropologie’s windows. Photo by BPO Group USA.

All this beautiful stuff is done with the clear commercial purpose: this is a part of sales strategy to attract your attention and make you buy the goods. The right merchandising leads to more attention, increases awareness, makes one get inside the store with curiosity and interest, and finally helps the businessmen increase their profit.


Bookmark and Share

Event: “Life After Life” – Showcase of Alvaro Montagna’s Photography

November 17th, 2012 – Alvaro Montagna is greeting guests at his first exhibition. “Life after Life” is the theme of his photography series presented at the private event in Glen Ridge residence where Alvaro Montagna shared his philosophy and views on nature and its eternal circle of life.

Alvaro Montagna's showcase in Glen Ridge, NJ

Alvaro Montagna is greeting his guests. Photo by BPO Group USA.

Along with being a gifted photographer, Alvaro Montagna is an accomplished marketing manager and university professor. He is also featured as a Branding & Marketing Trainer of BPO Group USA.

Alvaro Montagna

At “Life After Life” Event showcasing Alvaro Montagna’s photography. Photo by BPO Group USA.

For his first solo art event Alvaro Montagna opted for a private gathering style: instead of having a big crowd of walkers-by, Alvaro focused on selected group of fans and connoisseurs. He has already enjoyed a big crowd attention before – when he was selected among the top winners of the world famous “Art Takes Manhattan” contest, and when his artworks were demonstrated in Times Square. This time he decided to go with the selective approach.

However, the event was not closed for those who are interested in photography or Alvaro Montagna’s vision: one could find the information about the coming event on popular social media websites along with the possibility to RSVP via email. Such event planning strategy helps you keep your party private but without missing your fans or prospective buyers who would like to attend your exhibition and meet the artist in person.

Residence design for Alvaro Montagna's showcase

Cozy design of the private residence hosting Alvaro Montagna’s photography showcase. Photo courtesy Marcello Montagna.

Residence for Alvaro Montagna's showcase

At the event. Photo by BPO Group USA.

Smart event planning strategy, clever management, cozy design of the private residence where Alvaro’s event was held made the guests truly enjoy the night and Alvaro’s photography. We are proud to have such a bright personality as a team member and wishing Alvaro Montagna continued success!

BPO Group USA at "Life after Life" photography showcase

BPO Group USA at “Life after Life” event showcasing Alvaro Montagna’s photography. Photo by BPO Group USA.

Bookmark and Share

Entrepreneurship: Right Execution of Smart Business Idea

Great ideas are the most valuable goods on the market. Having at least one smart business idea means fifty percent of success in many cases. And here is an example: “Two Tablespoons”.

BPO Group USA about entrepreneurship

Two Tablespoons

New York City is a place with probably the most eateries per person in the world! Literally, you can try here every cuisine of the world. Imagine the competition among those who want to be successful in the restaurant field.

How to make your spot stand out? The right answer can be “Make it hot!”  At one of the city’s holiday markets we came across the pavilion, among all others, which offers you to try something seasonal. Traditionally, you would expect a trivial cup of coffee… but this is not the case with “Two Tablespoons”: here you get a cup of hot borsht!

Smart business idea

A cup of hot Borsht

You can also have Lentil Soup, Quinoa Salad, and herbal tea. The design of the booth is efficiently sending you the message about healthy home made meals commonly and fairly called “comfort food”.

Why is it a success? Branding is important as usually. There are several aspects which this small team of cooks=businessmen have successfully implemented:

1. The concept is interesting: this is like a coffee shop but with a twist!
2. The message is clear: the menu consists of just 4-5 items of healthy food
3. The design of the booth corresponds with the purpose: the chalked menu on the black board sends you the signal about something natural, organic and simple even if it would not say “vegan”
4. The food is delicious and exactly what you need on chilly winter days!

With this example of tasty & tasteful branding of the attractive business idea we would like to say that the great idea is a lot, and its smart execution is another 50% of success.Good luck, “Two Tablespoons”, and happy holidays!

BPO Group USA finds smart business ideas at the city holiday markets

BPO Group USA finds smart business ideas at the city holiday markets: Two Tablespoons.

Bookmark and Share

Art of Merchandising to Sell Art

If you are a creative being – a painter, photographer, makeup artist, designer – who wants to participate in the trade show and demonstrate your artworks or services, you also need to know merchandising principles.

BPO Group USA collaborated with Vladimir Yakobtchuk at Art Expo New York 2012

Artworks by Vladimir Yakobtchuk

Your exhibition booth rent costs you a pretty penny so you want to use it wisely, don’t you? Consider your booth space your personal store, showroom or studio. Your small space means your world at this trade show. We can help you make the booth your personal exhibition within the event which – remember! – intends to sell your art and skills.

BPO Group USA was happy to collaborate with some very talented artists and make the booth arrangements during the Art Expo event in New York. One of them is truly gifted Vladimir Yakobtchuk with his unconventional portraits and collages.

BPO Group USA collaborated with Vladimir Yakobtchuk at the Art Expo New York 2012

Gioconda by Vladimir Yakobtchuk

 Here are some tips for the art booth merchandising:

  • The cleanliness and neatness of the display should be maintained. All your items should be either organized by technique/color palette or plot
  • Do not overcrowd a display. Customers tend to pass over messy, busy-looking displays. Instead, a display should feature a point of interest. Every primary piece must interact with every other so that they all come together as a group
  • Avoid dark backgrounds – art space should be light and airy, especially considering the size of your booth.
BPO Group collaborates with Vladimir Yakobtchuk at Art Expo New York

Artwork by Vladimir Yakobtchuk

Bookmark and Share