Dot NYC – New Competitive Domain As An Element of Strong Branding

Someone has already called the most popular domain “dot com” boring. Well, why?

Today it was officially announced that the City of New York has been approved for its own geographic top-level domain – .nyc – which will allow New Yorkers and visitors to easily find local businesses, services and information online. A .nyc address will show that a business or individual is located in New York City and identify products and organizations serving the New York City community. The City of New York is one of the first cities in the world to be granted a geographic top-level domain by the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit private organization responsible for overseeing the distribution of IP addresses and domain names. The approval of .nyc comes as ICANN expands the number of generic top-level domains beyond extensions like .com, .org and .edu.

BPO Group USA

New domain, .nyc

It looks like “dot nyc” will be competitive and desirable because it plays at the area of branding, branding of one of the most glamorous and dreamed-about cities in the world, New York. “Having our own unique, top-level domain…our small businesses will now be able to identify themselves as connected to New York City, one of the world’s strongest and most prestigious brands,” – emphasized Mayor Bloomberg.

New York City. Photo courtesy of Natalie Burlutskaya

Should you wish to register for a .nyc domain, you need to know these rules:

  1. registrants will have to have a primary place of residence in the City of New York with a physical address or a “bona fide presence” in the City of New York, meaning regularly performing lawful activities within the city and maintaining an office or other facility in the city;
  2. small businesses would also be able to use a .nyc domain to allow customers to know where they are located in order to better build their online identity;
  3. registration for .nyc addresses will open in late 2013 and fees are to be determined. Additional information is available at www.mydotnyc.com.

Commissioner Walsh pointed out that “small businesses benefit from a strong online presence, and the .nyc domain will give New York City’s small businesses an extra boost by making them more accessible and allowing them to build off the NYC brand”.

How did NYC obtain its own domain? The City of New York is working with a selected registry vendor, Neustar, who is covering all of the City’s costs associated with obtaining the top-level domain, which includes a $185,000 application fee and all technology services and marketing expenses associated with the top-level domain. In March 2012, the City of New York applied to ICANN for control over the administration and management of the .nyc domain, and in May 2013, ICANN announced its decision.

 

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Brand Yourself on the Web

www

Image courtesy support.mediacore.com

Today it is hard to imagine any brand without its own website. The internet became the easiest source of information. We are [re]searching everything and everywhere using all possible devices starting with our own smart phones.

Do you have a website? Is your brand professionally represented online?

Before you start doing any action from scratch – by yourself or with a professional assistance – think twice of your URL selection and promotion. At BPO Group USA we are happy to consult you at any phase of your branding, business promotion, and your website design. We want to share the following tips with you - before you start your marketing campaign.

DOs

  • Use your brand name as your domain name: in other words, use YourBrandName.com whenever possible
  • Use dot.com whenever possible, or at least dot.net; if YourBrandName dot com or YourBrandName dot net have been already taken it make sense to think of a different brand name – you cannot confuse your consumers with a lot of names everywhere representing your business
  • If your brand name consists of several words, capitalize each letter of each word to help each word stand out and make your brand name easy to read: for example, BPOGroupUSA.com => BPO Group USA dot com
  • When running an integrated media campaign use the URL with your selling line, or slogan: YourSlogan.com

Easy DON’Ts:

  • Avoid hyphens and slashes
  • Do not use words with apostrophes
  • Do not create domain names which are your product or category names, they should be used as supplements.

For more tips and tricks please contact BPO Group USA:
info@BPOGroupUSA.com

 

 

 

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Your Website is Your Face

What people do nowadays to find out more about you and your business? Correct, they go to your website. Your website is your face and your signature, sometimes literally.

How much information do you have to provide on your website? Depends on your purpose, vision, taste, sense of style, and budget. But smartly designed websites will give the viewers an opportunity to see immediately what they are looking for.

And here comes the leader of today’s launches and the most shared links – the website of Hillary Clinton, the Secretary of State, having resigned from her position recently. Her face, her name, her contacts – that’s what you find on her website. That’s what you want if you need Hillary. That’s what you want to make sure this is she. That’s what you need  if  you have to contact her. And this is what we call “smart approach”. Just. One. Page.

Brilliant.

Clinton's website, the only page.

The image from Hillary Clinton’s website

Source: www.HillaryClintonOffice.com

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